Information is generally about data, facts, or statements. Knowledge is usually about applying certain information to a specific cause.
What’s an example of information? The fact that the average hedge fund underperformed the market over the past decade. If you use that information to create an investing strategy, you have knowledge.
Most people acquire a lot of information but not a lot of knowledge. That’s because it’s easy to obtain information. But acquiring knowledge takes time.
For example, reading a book or taking a course is a serious time investment that requires an actual decision. You actually think to yourself, “Is this worth my time?” Or at least, that’s something I think everyone needs to ask themselves.
But you don’t ask that when you grab your phone to consume random information. You’re thinking, “It’s just a social media post, a short video, an article,” and so forth. But the problem is that you go down a rabbit hole. And you end up consuming a lot of information. But most of it serves no purpose.
When you acquire knowledge, you do it with intention and a specific focus.
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